Martial arts school owners can do well marketing their martial arts schools during the holidays 

Black Friday sales hit record, says report

http://money.cnn.com/2011/11/26/pf/black_friday_sales/ 

BUSY SCHOOL OWNERS CAN MAKE DECEMBER WORK TO THEIR ADVANTAGE.  WITH THIS ARTICLE AS PROOF PEOPLE ARE OUT IN THE STORES, EVERYONE NEEDS TO GET EVERY RACK CARD AND AD CARD THAT IS SITTING IN THEIR STOREROOMS OUT IN THE STORES AND AT THE SAME TIME CREATE RELATIONSHIPS THAT WILL ALLOW THEM TO PUT BOOTHS OUT. 

SWAT AND CIT TEAMS...

As a martial arts marketing and business consultant as well as a school owner I look at trends in the martial arts industry as well as other industries.   USA today reported “In the past two years, many employers already have adopted financial incentives to encourage people to lose weight, join a fitness program or get a physical exam, according to a survey last month by the National Business Group on Health”

It would be a great idea during the next month to visit large businesses in your area and talk to the head of Human Resources.   You can provide a group...

Hello

 I wanted to share two things important about getting consistent results with new students. 

1. Be consistent
2. Be in control.

 When you are consistent you have 5 – 10 marketing programs in place at all times in addition to seasonal or special monthly projects.

 The challenge is most schools rely mostly on the special monthly  projects like a “Back To School Party” Or “booth for an MMA fight” or Halloween Kick or Treat cards  http://www.unitedprofessionals.com/holiday.php ...

Make your MIA Calls- This is the perfect opportunity to get a student re-motivated by inviting him/her to a special event you have coming up. For example, if Billy has been missing class it is because he is not excited about coming in. It’s usually that simple. So what do I do? I find something that he will be excited about and use that as motivation to get him back in. So I make a phone call to mom and say “Hi Mrs. Smith. This is Master Storm at East West. We have our Halloween Bash coming up and I wanted to invite Billy personally. Can I speak with him please?” Once I get Billy on the phone I get very animated and talk to him on his level about Halloween and what he will be dressing up as and so forth. Then invite him to the Halloween Bash. Once I do that and he accepts, then and only then do I ask him to come in to class this week so I can give him some extra...

Weekend Results

 We just finished the Raynham Pride Day and we were the envy of all the other schools there. Which there were 4 others at a very small event. One of them was Mr. XXXX’s school (AB). We had our Race car, Kung Fu Panda, a Big Prize Wheel and a canopy tent with our logo on it. We have a full container of new prospects (63 total), gave away 6 birthday parties, a ton of free intros, some $50 off our 6 month prog and 2 months free on our 12 month prog and had more attention in one day than we have ever had.  Our big prizes were Patriot's Starter Jackets that everyone wanted. I picked them up at an auction for $30 apiece. I bought 4 of them and still have one left to give away at our graduation. I love being part of Mr. Silva's team. He made it easy to be #1. Also, I need to send a shout out to my staff and...