Hello

 I wanted to share two things important about getting consistent results with new students. 

1. Be consistent
2. Be in control.

 When you are consistent you have 5 – 10 marketing programs in place at all times in addition to seasonal or special monthly projects.

 The challenge is most schools rely mostly on the special monthly  projects like a “Back To School Party” Or “booth for an MMA fight” or Halloween Kick or Treat cards  http://www.unitedprofessionals.com/holiday.php  These are important and work but these are special events and for consistent results these should be in conjunction with marketing we do all the time.

 Web site  www.eastwestkarateboca.com

1. Rank Cards  http://www.unitedprofessionals.com/rackcards.php
2. VIP http://www.unitedprofessionals.com/vipcards.php
3. Facebook  https://www.facebook.com/#!/EastWestKarateBoca
4. Direct Mail  http://www.unitedprofessionals.com/jumbo_postcards.php
5. School Talks
6. Mass Intros
7. Mall booth
8. Work Shops
9. Birthday Parties

 Next BE IN CONTROL --- they opposite is what most school owner do.   They SIT AND WAIT.

 Let me explain the difference.  You host a Karate Birthday party at your school.  You take pictures and short video throughout the party.   At the end of the party you talk to all the parents and explain the philosophy of your school and how to get started with a two lesson trial program,  You offer it at 50% off with a uniform for anyone who signs up today.  Give everyone a presentation folder.  You then e-mail everyone either a picture of their child or a short video clip.  The following week you call everyone and asked if they received the e-mail.  You tell them how you enjoyed teaching their child and build rapport.  You remind them of the 50% off and offer to extend the offer and tell them you have an appointment open today or tomorrow.    That is much different than handing out a guest pass and the Sitting and Waiting Hoping someone calls you.

 Another example.  Every Tuesday and Thursday you spend two hours visiting your rack card locations.   During this time you meet people and VIP them.  You don’t just hand them a pass and walk away.  You tell them who you are and what your do.  You offer them a free VIP program.  If they seem interested you make an appointment right then and there and get their cell number.  You might want to carry a few presentation packages to give out also http://www.unitedprofessionals.com/presentation_folders.php  You then call and confirm.  When talking to store owners ask how many employees they have – give a VIP membership to all of them.   Thank the store owner and give him your business card and write 30% on it and sign it.   Tell him if he or any family member trains at your school they get 30% off.   Again you are not just placing rack cards hoping someone calls you are actively marketing at the same time, so you are in control.

 Be Consistent – I challenge you to get 10 marketing programs in place at all times.   Seasonal and Monthly event  marketing is the frosting.

 You Take Charge --- Actively market and promote your school

 If you have questions please e-mail me.

 Greg Silva