.:: Martial Arts Marketing Monthly Newsletter by United Professionals

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LEVEL ONE
INSTRUCTOR COLLEGE
July 24th - 26th
Greg Silva's School
Mesa, Arizona

Call Jeannie at 877-787-4542 ext. 714 for registration

NEW Written Correspondence
BACK TO SCHOOL with GOOD GRADES - Send to current students and can be used as a marketing campaign with a special offer at the bottom!

Class Management
July Drills & Mat Chats

July BBE Worksheets & Poster
Now Available

The Numbers are in for May

July Student Inspirational E-mails

UP NOW OFFERS DIRECT MAIL

If you would like a quote please choose a mailer or post card design or any downloadable ad from our website. Specify your mailing criteria, example a 5 mile radius of your school to families with children 5 - 12 years of age and a family income of at least $40,000. We will then give you a complete estimate for your campaign.

You will find our prices are some of the best in the business.

GREAT QUESTION

Hey Sir,

Which one do you prefer? Lead boxes or rack/brochure racks in biz and retail shops?

Hello!

I like to be in control. If someone puts a lead in a registration box I am in control of making the appointment. If someone takes a brochure or ad card they are in control if they are ever going to call.

BUT - if I can't place a box, I put in ad cards. ALSO - if I can get in a box there is a 99% chance of placing ad cards near my box.

Greg Silva

JULY MARKETING TIP

Now is the time to approach Soccer Leagues in your town and tell them how your school would like to team up with them for a Fund Raising Program to benefit their team This program is great to help these teams financially and at the same time they are selling your program all over town. It's a real win-win situation, they make well needed money, you have hundreds of people selling your program, while you are making money on the marketing. Remember all UP marketing products are now 20% off. Sale ends July 31st.

BACK TO SCHOOL SPECIAL - 20% OFF ALL Marketing Materials
Use Coupon Code "SPECIAL" in the Checkout

Hello,

I saw this article today; Ed McMahon talks about possible home foreclosure 3 days ago:

LOS ANGELES (AP) - Ed McMahon blames the possible foreclosure of his multimillion-dollar Beverly Hills house on a set of problems all too familiar to many Americans: a foundering economy, health problems and poor planning.

"If you spend more money than you make, you know what happens," McMahon said Thursday night on CNN's "Larry King Live." For the rest of the article http://ap.google.com/article/ALeqM5hnRDS41TT3Iy0z4ISL2-0fOVA8pQD914JB300

Owning a successful martial arts school can be a great way to become wealthy. Challenges I see are owners not understanding how to handle the money they make and therefore living month to month instead of using their resources for acquiring wealth. I for one don't want to be like Ed McMahon having to work at age 85.

I am not going to attempt to be your financial advisor but would like to at least share some ideas and topics that you should address.

1. Start saving now. If you are thirty-five years old and say that you will start saving next year you are not putting off things for a year. You are really losing 30 years of interest. The Rule of 72 is how to determine how fast your money will double at a certain interest rate. Divide the interest rate into 72 and the answer will be the number of years the money you saved will double. To simplify things if you received an interest rate of 7% your money would double about every 10 years. So if you saved $5000 this year it will be worth $40,000 by the time you are 65.

2. Retirement is going to come one day. I remember being 23 years old and opening my school in 1973. I sat down with an advisor to set up an IRA. He explained how much I would have at retirement in the year 2016. In 1973 I had a hard time believing that date would ever come but it's going to be here in 8 years and I am going to be more than ready because of the early start I got.

3. Are you having to play catch-up? If you are 50 years old you may qualify for a Defined Benefit Plan - contact a professional and take advantage of this.

4. SAVE - SAVE Many of you are following the Richest Man In Babylon and have set a goal of saving 10%. That's great however I would suggest 20% up to 40% of your income saved monthly. Find a good financial advisor and begin now. Don't go it alone - contact a company like Morgan Stanley and have someone with lots of experience become you wealth management advisor.

5. The stock market is bad right now and the housing market worse so why should you invest? When people are greedy and the markets are going crazy, be cautious. Now that people are being cautious it might be a good opportunity. Buying a first house now might be a good idea, prices are low as well as our interest rates. If prices drop 20% more, a 1 percent rise in the interest rates would make the house even more expensive to finance.

6. Buy life insurance. One thing I hear all the time is I want to save a lot so I can leave something for my kids. Buy a $1,000,000 term policy while you are young and healthy.

7. Get the best health insurance you can buy. AFLAC is also great to have, very inexpensive. Came in handy two years ago for me. I was able to choose an out of state hospital that specialized in the treatment I was looking for.

8. What's the point of earning a lot of money if I can't enjoy spending money? I couldn't agree more - you need to treat yourself to toys, vacations and a nice home, but do this: Save the 20 - 40% first and enjoy the rest. RS Mitchell offered me this advice. Finance things that appreciate in value. Pay cash for things that depreciate and all your toys. This will keep you from becoming a slave to your credit cards.

9. If you are in credit card debt, make that a priority to pay off. Then keep one and tear up the others. The one you keep should get paid off monthly.

10. Plan on retiring rich. Not only will it be more fun, but people are living longer and longer and you are going to need a larger portfolio.

UP Coming Events!

Level One Instructor College
JULY 24th - 26th at Greg Silva's Premier Martial Arts Mesa, Arizona
www.eastwestmma.com

Level One Instructor Colleges are designed as performance colleges for instructors with under three years of teaching experience. Our primary focus is presentation skills, class organization, dynamic warm-ups, teaching formats, protocol, teaching ladder of success, coaching, corrections (complimentary sandwiches), involving parents, teaching benefits, mat chats and classroom mechanics. We strive to make a huge difference in only three days.

UPCOMING COLLEGE in Mesa, Arizona with Greg Silva, Kelly Fiori, Roland Osborne and Eddie Diaz. Enrollment is limited to 50 instructors.

Nearest Airport - Phoenix Sky Harbor

Nearest Hotel -

Best Western
1342 S Power Road, Mesa, Arizona, 85206
Phone: 480-641-1164

Thursday July 24th - We will begin at 12 noon and go until 5 pm. This will allow people to arrive on Thursday morning saving you a night hotel room. If you arrive Thursday and depart Saturday you will only have a two night hotel stay making the event very affordable. The school is only 20 minutes away from the airport. We are also an easy drive from LA, San Diego, New Mexico and El Paso. In addition, Southwest Airlines flies direct to Phoenix from most cities. I checked today and tickets from many cities are less than $200 round trip.

12 noon - United Professionals Phase 1 - 3 Teaching Strategies
1 pm - Establishing School Protocol
2 pm - Dynamic Presentation Skills
3 pm - Class Planning
4 pm - 6 pm - On the Mat training

Friday July 25th

10 am - Physical Training
11 am - Evolution of Warms ups
12 - 1 pm - Working Lunch
1 pm - New Student Class and Enrollments. It is our belief all instructors should be able to teach introductory classes in order to understand the importance of keeping promises.
2 pm - Teaching Platforms
4 pm - One the Mat Training

Saturday July 26th

9:30 - Physical Training
10:30 - Performance Evaluation
11:30 - Ladder of Success and Coaching With a Purpose
12:30 - Testing and Certification

We will finish by 1 pm giving you ample time to get to the airport.

Cost for the three day event is $199 per person. This is a GREAT event for junior instructors that are off from school. To register please return this e-mail and we will contact you or call Jeannie at 877-787-4542 ext 714

JULY IS THE MONTH TO PREPARE FOR BACK TO SCHOOL MARKETING - CLICK HERE FOR YOUR MARKETING PLAN

Kung Fu Panda Kono Magazine Results

How were your results using Kono Magazine for marketing? Some schools enrolled a ton of students, however those owners didn't just hand away free magazines. Many had a booth at the theaters to meet and greet people. Handing out the magazine is great, however you need to attempt to get NAP at the same time. Sort of --- "Hello, would you mind if I gave your child a fun martial arts themed magazine. It's full of cool stories as well as reminders for a healthy lifestyle?" (hand the magazine to the child and build a little rapport by talking about what's inside the magazine. Then continue with the parents) "Hi, my name is Greg Silva from Premier Martial Arts on Power and McDowell, we are hosting free Martial Arts Confidence and Bully Proof classes this coming month. If you would just write down your name and number I will have the secretary call you with the dates and times? It's an awesome educational class for the kids and tons of fun also. I'll include a free guest pass in case your child would like to try a free class."

This way at least you have a chance of taking action. The magazine giveaway needs to be a twist on VIP's, not just putting a stack of magazines in McDonalds and playing the "Sit and Wait" for the phone to ring game.

These passes are a great tool. Just a reminder - SAVE 20% on orders this month by typing SPECIAL in the coupon when check out.

http://www.unitedprofessionals.com/martialarts_vippass.html


These websites are designed to be a POWERFUL enhancement to your existing marketing efforts - VIP cards, Ad Cards, Local newspaper and Magazine advertising, Window Banners! Below are examples of the current designs now available















Contact Renee at 877.389.4085 for more information!

3 NEW FREE DOWNLOADABLE ADS FOR BACK TO SCHOOL

July is the time to be preparing your Back to School Marketing Campaigns and UP is right there with you with 3 new ads!

Get your FREE ads NOW!

OUTRAGEOUS PARENTS NIGHT OUT

This is an outrageous idea for this months Parent Night Out, however if you want to keep things exciting for your kids during summer you need to think outrageous.

The theme this month is a TIE DYE Uniform night. Kids will actually tie dye a white uniform and end the glass with a water gun fight out warrior dodge ball (just like regular dodge ball but you put all you wave masters on the floor so the kids can take cover.)

I already know what you are thinking and I an thinking the same. There is no way I want a school full of kids wearing a Tie Dyed uniform. I agree however I can put up with it for a month if it's going to help with the "FUN" factor and help with retention.

So just put a time limit for wearing their custom gi's. By the way this is a great revenue generating event.

For full information on implementing the party click here


	JuLY 2008, Issue 10