December 2008, Issue 15  
 
In this Issue
Upgrades as a Holiday Gift
This is a simple one!
Holiday Gift Package
Tell them about your Christmas gift package EXPERIENCE!
Promoting On-line, Off-line
New Display Ads to replace Registration Boxes
Simple, less work! The lead Generator of the future!
Upcoming Events
Instructor Colleges - Program Director College - See what is coming to your area!
Martial Arts Websites
Internet Advertising that Works!
December Marketing
Holiday Marketing that Works!
Punch Passes
This is a great idea that will help you generate some extra revenue! Includes FREE Publisher Artwork.
Class Management
December Drills & Mat Chats
December BBE Worksheets & Poster Now Available
The Numbers are in for October

 
The SILVA SOLUTION now available in paperback!
only $22.95 FREE Shipping
GET yours NOW!
volume pricing available!


Successes to Share
 
Hello Mr. Silva,

I just wanted to say thank you for your note you wrote in my book I bought from you. I just got it yesterday and already have started reading it. I have to tell you that it has already inspired me. I just got started and have enjoyed the reading. I appreciate your hard work and efforts to help instructors like myself to prosper as I have every given reason to be successful. I do believe you are a great mentor. I look forward to attend your seminars in the very near future as I know I will learn so much more.

Respectfully,

Mark Kreuzman, Head Instructor
Life Systems Martial Arts
520 N. Madison Ave. Suite A
Greenwood, In. 46142
 
 
Message from the President
Hello,

Now is not the time to get distracted by the holiday chaos. Time is rapidly running out on your chance to make some savvy tax-saving moves that could slash thousands of dollars off your 2008 tax bill.

Now is the time to contact your accountant and ask what he or she recommends for you to do this month to reduce your tax liability next April 15th. To take advantage of the generous tax breaks, you need to take action before the ball drops in Times Square.

Simple things like having your December ASF remit mailed to you so you can deposit it next year (January) and prepaying your January rent in December could defer hundreds if not thousands of dollars. Be sure to ask about maximizing your retirement account deposits if you have one or starting one if you don't.

There are also plenty of websites dedicated to tax savings that will give you some great questions to ask your accountant.

Also, just a reminder that it's nice to pay any holiday bonuses to your employees early. They will appreciate having extra holiday cash for shopping. The rule of thumb is to pay full time employees the equivalent of a weeks pay (more to long time or key people). Part timers should also get a bonus with their regular pay and be sure to include a short thank you note. Also, it's nice to send something to your key vendors or companies that you do business with. Last, don't forget to send a holiday card to those loyal students.

You may also be planning a holiday party or dinner. Mark Dumas has a tradition of taking his entire staff to a very high end restaurant to show his appreciation. Many of his staff members are young and probably would never do something like this on their own. Consider going upscale this year to make the holiday party extra special. This is also tax deductible :) Point is to show those that help you daily your attitude of gratitude.

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UPGRADES AS A HOLIDAY GIFT
This one is very simple!
Mail or e-mail ASAP with your school's name and information to parents.
Dear Parents I would like to thank you for all you do for your child. Our school is very family oriented and it means so much to your children and their progress in the martial arts when they have your support and guidance.

It is my goal to work with children and parents as a team in order to make your kids Champions in Life. I look forward to them living a very healthy lifestyle, learn safety and self-protection as well as arm them with the necessary life skills for continued success.

You have probably heard me say, "This is a Black Belt School" hundreds of times. What the instructors and I are really doing is helping the kids learn the importance of success through goal setting. Through the classes, and in life they may at times want to give up, and that's all right, but we are teaching them to "Turn it up" when they want to give up and that is the difference in being a champion at life.

Our school is different than most. I understand that kids need different experiences and levels of challenges to keep their interest high. This is why we have the Basic Experience, Black Belt Training, Masters (Premier) Training and Leadership Courses.

Each level is a totally different experience to challenge your child on his/her journey to black belt. The Black Belt Training Course gives them the necessary curriculum to earn a black belt, while Masters Training teaches them advanced sparring and weapon forms (a real favorite of all the kids). Leadership training encompasses the qualities of leadership to make sure your child is not only an excellent martial artist, but also a role model and leader.

The reason for this letter is to give you an opportunity to give your child a new experience in his training as a holiday gift. By upgrading to a new experience in December we will give $100 off the course of your choice plus $50 off the equipment needed for your child to be successful in the program. This makes a great gift, and with January coming, all our courses will begin new curriculum.

To take advantage please call me at _____________ so we can make a quick appointment and get you everything to make this holiday very special for your child.

Have a great Holiday --- I look forward to talking to you soon.
 

 

 
HOLIDAY GIFT PACKAGE
Time to make some massive out going calls to make December great. People who took the intro but didn't enroll, kids that came to events as guests, names and numbers you collected from VIP contests, guests at Parent Night Out, kids who attended birthday parties, names collected from your lead boxes etc. Tell them about your Christmas gift package EXPERIENCE.

"Mrs. Johnson (always speak to the lady of the house, she's the boss) This is Greg Silva from Premier Martial Arts in Mesa. Last month your son, Billy visited our school as a guest of Sarah's birthday party. He had a great time during the party and taking our sample class. I just wanted to call you and mention we have a super Christmas gift package, "The BLACK BELT EXPERIENCE" that makes a fun gift. It includes 2 private classes, a month of group lessons and an official martial arts uniform to put under the tree."

"Doesn't this seem like something Billy would really be excited about? I have several uniforms in stock, if you would like to pay for this by credit card I would be happy to package the uniform and gift certificate and deliver it overnight to your home. This is sure to make your shopping easy and again Billy is going to love the classes!"

Time to practice, drill, and rehearse this with your Front End Manager and make some sales!!!!

We have also provided 4 new ads, each featuring a different Martial Arts Experience (FREE DOWNLOADABLE ARTWORK) to help you support this promotion in local newspapers and magazines!
     

The Off-Line Marketing for On-line results is working! Last month Eric Myers gave me the idea of having prospects TEXT for 2 free week of classes. United Professionals then shared the plan by giving you the artwork, where to order the displays and created cards for you.

My school started distributing the displays to stores two weeks ago. We simply replaced our lead boxes with the new displays. This week we received 5 responses and appointments. Now remember the work and time involved in this type of marketing compared to lead boxes is zero. There are no leads to collect or outgoing calls to make. You simply respond to the text with a call or return an e-mail. TEXTING is the way many people love to communicate and it is working.

I have included the full information below.

Promoting Online, Offline - We have had a lot clients tell us they have a hard time placing lead boxes in businesses. The challenge is for a number of reasons; it's too big for the counter, there are many others there from different business like Yoga, Fitness Gyms, Car Give away.. Blah Blah Blah... A lot of times their box gets lost in the shuffle, the other people with boxes decide to move yours, take your pen or remove your registration pad.

Well, UP being the kind of company that LIKES A CHALLENGE, takes that challenge and capitalizes on it. Have we got a great plan for you! We have found a display that is 5x7 and can hold up to 50 VIP cards. It also take 90% of the labor away, because there are no leads to gather. Instead people are driven to your website or will simply text you.

The way to use these new displays is simple. Place the Photo ad in the back located on the UP web site under "Take One" These can be downloaded and you can add your very own special to each Ad. UP is encouraging all clients to follow a proven path. On each display you should put either, or both, register at your website for your free 2 week trial course, or "TEXT 555-5555 and say register me for my free 2 week trial course". Both of these options make life so much easier for everyone.

Everywhere I go I see people waiting in line to order or pay for something and they are texting away. Also, I personally use my computer or Iphone for locating anything I am wanting. What is that thing they used to have out there before? Oh Yeah! the Phone Book. When was the last time you got the phone book out and looked something up? So making things this easy for getting prospects and actually getting qualified leads is genius!

PLUS, if you use the United Professionals 12 Autoresponder letters (Click HERE to learn more about the Autoresponders), web templates and the STICK System you not only are driving new students to the school, but getting referrals automatically. Think about it like this. If they text you, then you have their number right away, and if you have your web site set up like UP suggests, you get their contact info and they register for your intro right on line.

We will soon have a link for ASF so new students can enroll on-line and be placed right on your ASF reports. (If your web site isn't set up right, I suggest Checking out Master Silva's site at www.eastwestmma.com. It has hot buttons to check out the kids, adult, MMA, and parties.) So contact Renee at 877-389-4085 for more information on these websites.

She doesn't work for UP, but her websites are great and designed to get new students. We tell everyone to go to her because she is who we hired to do ours. The great thing about these new lead generators is they are condusive to the way people shop and do things in this age of technology. Another way to look at it is they are smaller and easier to place. You don't have to check them twice a week for your leads. Simply go and place more VIP cards and you're off. If they do run out of cards, your 5x7 back is still there with your "TEXT Me" info or register at my web page.

This is the lead generator of the future. You just have to decide if you are going to do it now or wait till everyone has already done it? Remember we are here for you, so any questions, concerns or suggestions please contact me at 877-787-4542 ext. 713.

Click on any of the links below for MORE INFORMATION
1. CLICK HERE to Download FREE Display back artwork from UP.
5 FREE Display backs to choose from!
2. CLICK HERE to Purchase VIP cards for display
5 SETS of Designs to choose from!
3. CLICK HERE to Purchase Displays
1 - 24 Displays are only $4.95 each!!

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MARTIAL ARTS WEBSITES

Renee and the UP team have developed an outstanding website service! I think the very most important thing I could mention about them is their expertise. Results are the only things that prove expertise, and I have seen nothing but the best results from their work. My website pops up 5-6 times on the first page in Google over all of my competition in my geographic area. I don't even have to pay for this! The website is designed so well that not only does it get the best search engine results over my competition, but people respond to it due to the design and structure of the content. Every person that calls me from the website is so anxious to get started; they're pretty much ready to just cut me a check as soon as I get them in the door.

My advice to anyone considering a website through UP is to trust their expertise. Do everything they suggest, because they know what they are doing in this field better than anyone! Let the results speak for themselves.

Bryce Norton Riverton Martial Arts
Riverton, Utah


Check out some completed sites: www.eastwestmma.com, www.tgkarate.com, www.longviewkungfu.com, www.rivertonkarate.com, www.mma4mesa.com, www.eastwestcombatclub.com, www.bostonacademyofmartialarts.com, www.dtkarate.com, www.trainerselitemma.com, www.lifesystemsmartialarts.com, www.austinfitnessmartialarts.com, www.doverkarate.com, www.mmaderry.com, www.tristatekarate1.com, www.americasultimatema.com, www.elitemafortcollins.com, www.umaaportland.com, www.longislandamericankarate.com, www.everettmartialarts.com, www.karate-zone.com, www.usisd.net, www.normankarate.com, www.dynamicmartialartsacademy.com, www.topgunkarate.com, www.kennedysima.com, www.shinjitsu.com, www.silentthunderny.com, www.circleofoneny.com, www.ultimatekaratemarietta.com, www.ultimatemartialartsny.com, www.pmamarlborough.com, www.reddragonviaverde.com, www.masterymma.com, www.mariposamartialarts.com, www.annesemartialarts.com, www.elitekaratect.com, www.themartialartist.com, www.newtowntkd.com, www.indianapolismartialarts.com, www.byrdsmartialarts.com, www.pnwkaratecenter.com, www.elitema.info, www.eastwestmixedmartialarts.com, www.delgadokarate.com, www.kicks4all.com, www.destolfos.com, www.epkarate.com, www.karatememphis.com, www.mma4baltimore.com, www.mma4madisonville.com, www.nampamartialarts.com, www.vinceskarate.com, www.mma4memphis.com, www.karate4columbia.com, www.sacramentokarate.com, www.mma4sacramento.com, www.ewmavancouver.com, www.amaikarate.com, www.baranskenpo.com, www.redmountainstables.com, www.vinjoskarate.com, www.claytonskarate.net, www.acekarate.com, www.teamfusionmma.com, www.mmacolorado.com, www.kravmagacentennial.com, www.unitedacademy.com, www.rdkchinohills.com, www.reddragonglendora.com, www.reddragonlaverne.com, www.ansoniatkd.com, www.pmaoakridge.com, www.pmamesa.com, www.tauntonmartialarts.com, www.tauntonmma.com, www.kimlingsacademy.com, www.covinakarate.com, www.lykesmartialarts.com, www.saffordkarate.com, www.kiotobjj.com, www.dynastytkd.com, www.martialarts4fun.com, www.mma4fun.com, www.rockawaykarate.com, www.taekwondofamily.com, www.reddragonhaciendaheights.com, www.marlboroughmartialarts.net, www.strikezonemartialarts.com, www.strikezone4mma.com, www.mma4selden.com, www.smyrnakarate.com, www.idahosuperkicks.com, www.star-tkd.com, www.imperialmartialarts.com, www.resolutemartialarts.com, www.wolfpackmma.com, www.agriskenpokarate.com, plus MANY more.

These websites are designed to be a POWERFUL enhancement to your existing marketing efforts - VIP cards, Ad Cards, Local newspaper and Magazine advertising, Window Banners!

Below are examples of the current designs now available
   
   
   
   
Contact Renee at 877.389.4085 for more information!


 
 
 
 
INCREDIBLE Success Story
 
Hello Mr. Silva,

Our Holiday Sales Event was a complete success for both of our locations. We just ended our our one day holiday sale at our East West location with a grand total of $28,000 in overall sales. This is a $10,000 dollar increase over last year's gross for this one day. This sale is a one day event lasting from 11am - 4 pm. Just 5 hours!

Our Premier location almost doubled their last year sales for their holiday sale promotion over the course of a week. They give the families Monday through Friday of this week the opportunity to purchase items at a discount during normal business hours. Their total gross total was $12,000.

Between both schools $40,000 from this one event. What a blessing!

I will email some of the pictures we took to you from our East West sale.

Between Rounds,
Doug Bertrand
 
 

 
United Professionals, Inc. - Martial Arts Instructor Training
A Martial Arts School Management, Consulting & Tuition Billing Company
5030 Champion Blvd. G6-213, Boca Raton, FL 33496 USA / Tel: 877.787.4542 (Toll Free U.S. & Canada)