Hello,

Now is the time to gear-up for January. January is historically a good month for new enrollments. The challenge is that there are many businesses that are competing with you for those new students including, health clubs, gymnastics, dance, and more. January marketing should start the day after Christmas. I was with Diego Perez this past weekend in Miami and he is already starting his "BEAT the rush" fitness marketing with door hangers, ad cards and direct mailing.

This means that although the potential is great, it is up to you to get out and market aggressively for those new students. Your marketing should include, but not be limited to a VIP contest, new year ads, direct mailings, mass intro classes, white belt buddy bash, buddy days, ad cards, registration boxes, out going phone calls, window banner, birthday parties and power appointments. Be sure to target those that will be setting New Year's resolutions. This is a major reason health clubs attract so many new people in January. So even though your martial arts is great for self-defense you are smarter promoting fitness and weight loss.

January, your goal is to increase your student base and receivables. By increasing your receivables now, you are setting yourself up for a strong UP/ASF check throughout the summer. Now this is the key to make that happen. If you are enrolling students on a six month basic program they will be set to expire in July. As you know, getting someone to renew in July is extremely difficult. To make sure the business you write this month is long lasting you must plan to upgrade these students in February on your Black Belt Training course. In addition, you are going to need to target all students whose programs are going to expire from February to September in the month of February for upgrades and renewals. We will detail the plan in the UP February Consulting Package you get on the 15th of January. At the same time you should start right after the holidays targeting any students you have that are paying monthly. These include students whose contracts rolled over to month-to-month. If you fail to do this you are setting yourself up for a drop in membership when spring sports begin. You would be wise to contact these students and tell them your rates are going up, however, they can keep their present rates if they commit again to a 12 month commitment. These steps are paramount to a successful spring and summer.

We have some great plans for 2009. We understand that there are concerns over expenses and the economy and will be contacting all schools individually starting tomorrow to propose a plan to dramatically lower your collection rates.

In January we unveil the UP MMA program. This affiliation will include daily lesson plans, streaming video lessons as well as training camps. This will be an added value for being a UP client. We are also planning an apparel and equipment package to help you generate additional Pro-Shop sales.

We are going to be offering free and discounted marketing products so you can assure that you have a plan for enrolling new students.

In January we have a Level 2 Instructor College in Florida - February an Instructor College and Program Director College in Washington State. I will be sending the date for the 2009 Super Event attentively scheduled for late March.

Being the New Year and everyone planning for a successful 2009 I thought you would enjoy some notes my friend Bill Storm shared with me.

• Keep the picture of prosperity in your mind even if you feel you are going backward.
• Whatever happens, good or bad, must happen to prepare you for the good you deserve.
• Keep your eye on the higher image rather than a lower concern.
• Act like the person you want to become.
• We tend to minimize the things we can do, the goals we can reach, and yet, for some equally strange reason, we think others can do things we cannot. This is not true-We all have deep reservoirs of talent and ability within that can bring you all of the things you want.
• Image making eliminates competition from your life- by moving from the competitive plane to the creative plane. The only competition you will truly have is your own ignorance.
• Your mind can create any image you want from the various thoughts that race through your mind- You are the writer, producer and director of the movie in your mind.
• "Let me remind you, not to go searching for opportunity in the distance, but reach out and embrace it right where you are."
• Let the image of a more prosperous you float to the center of your consciousness. It is already here, let it appear.
• You must become mentally what you want on a physical plane.

Psychic Income vs Material Income

People ask me, "Does The Law of Attraction work?" Of course it works. But that´s asking the wrong question. The right question is: "What´s my unique purpose, and how can I use the Law of Attraction to give value to the world? When you´ve defined your true-life direction and followed it, you´re living the true secret.

One of the most brilliant minds that ever lived, Albert Einstein, said, "Not everything that can be counted counts, and not everything that counts can be counted." I´d like you to count income in a different way from here on out. There are two types: psychic and material income.

How many times have you been involved in a church activity, volunteering, or if you have children - Little League or the PTA? Maybe you've donated your time to worthy causes, and you´ve received absolutely no monetary or material income. Let me ask you, why did you invest any of your precious time without financial reward? You know the answer; you did this because you received something in return that told you that you were part of something meaningful. You were contributing, giving at a higher level. That´s psychic income, and it´s the most important income you´ll ever receive.

Every single one of us has a deep need to contribute, to give something back, to be part of something meaningful, and that´s how you and I are going to define our psychic income. Your psychic income is the most important income you will ever, ever receive.

Money is nothing more than a neutral tool. It´s like a knife; you can use it to cut bread or turn it into a weapon. The tool is neither good nor bad. It just is. And it´s only defined by the intention of the user. For this reason, let´s talk about how we can actually create a monetary income that allows our psychic income to flourish. I´m going to suggest that you create enough money in your life so that you don´t have to worry about it. When money becomes a non-issue, you´re able to put your primary focus on the other key areas of life - your relationships, your intellect, your health, and your spiritual life. Sound good?

James Arthur Ray
Harmonic Wealth
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Enrollment Solutions for a Tough Economy Let's put ourselves in our customer's shoes. They want to enroll their kids in your program but money is tight. So what do you do? Think.............. How can you solve their problem? If you can solve their problem, you will have a new student. How about this? Our regular enrollment procedure calls for the customer to give you a down payment and buy an equipment package. This can easily add up to more than new parents expect, especially if you include the first payment. So, here's an alternative. Let's solve our customer's problem by offering them an all inclusive start-up package for $299. This will include a limited equipment package of just what the new student will need and the initial investment (down payment). This way you are only asking them for money once. You can easily say, "We require an initial payment of $299 which includes all the equipment your child will need to successfully get involved in our program, his uniform, boxing gloves, shin pads and rubber chucks. You will then satisfy the balance of the program in 5 installments of $135. We understand that the economy has made things tight for some so we have decided to include the safety equipment package for free." Wow, what a good guy or gal you are now! Your customer gets something for nothing. The next part is up to you. The point here is to add value and improve retention. Offer FREE Birthday Parties and other special FREE events to add tons of community value to your program. You absolutely must make your program the last thing someone wants to stop paying for during tough times. Plus the party is free but they are responsible to bring their own supplies so there is no cost to you. It's also great for your school as you have the opportunity enroll new students from the kids' parties. People are feeling bad these days and are worried, but they want their children to be optimistic. They will come to you and cling to your program if your school is one of the only places they go that makes them feel good! As Zig says "You can have everything in life you want if you will just help enough other people get what they want." In your corner, Bill Storm Senior Corner Man