.:: Martial Arts Marketing Monthly Newsletter by United Professionals

March is Student Appreciation Month
New Revenue Generating Event

Corner Man One-on-One Coaching Program
See what schools are saying...

TEXAS After School Karate may face additional legislation

Got Staff? We have a Solution
Talking Bunny

Glow Weapons Class
Easy revenue generating event

NEW to System Driven
VIDEO - 3 Part Series - Program Director Training

NEW Mission Statement
added to Business Training

Upcoming Events
Instructor Colleges - Program Director College - See what is coming to your area!

Martial Arts Websites
NEW KRAV MAGA DESIGN!

Class Management
March Drills & Mat Chats

March BBE Worksheets & Poster Now Available

The Numbers are in for January

Student Inspirational
E-mails for March

The SILVA SOLUTION now available in paperback!

only $22.95 FREE Shipping
GET yours NOW!

volume pricing available!

Success Story

Mr. Storm,

It was a pleasure speaking with you on the phone yesterday. I believe energy is contagious and I definitely feel your enthusiasm. Corner Man and UP are constantly thinking of creative new ways to provide the best service for our students (customer service is everything in our business). I truly understand the concept of capitalizing on exciting current events and/or trends. This is why we are so excited about the new East West MMA program and the fact that it is one of the benefits of Corner Man makes it that much better. Our goal is not to be a MMA only school. Having detailed notes and specific A/B class plans companied with training videos makes it easy to enable us to incorporate these very respectable disciplines and create a truly mixed martial art. Plus with the sport's growing popularity we can expand our marketing to new potential clientele witch in return enables us to empower even more people. Isn't that what we are all in it for?

We hear all the news about how terrible our economic times are. Well to tell you the truth we have not felt this yet. My partner Matthew Van Orden and I opened our Black Belt 4 Life studio on December 15, 2008, the "worst month in our industry" and the worst economy in years. I know these are not new school records but it shows service counts. In our first week of business (one week before Christmas) we signed up six students. Our Very first sale was a family PIF for $1400 and everyone bought the equipment package! We were closed from Dec 22- Jan 5 for the Holidays and signed up 3 more when we reopened due to giving our students Karate gift certificates for Christmas.

We finished January (our first full month in Business) with 15 contracts (20 students) 3 PIF, 13 equipment packages and one birthday party to total $4,730 gross (our goal was 3,000). I'm super pumped about being a school owner and I'm going to lead by example.

Thank You Sir!

Mr. Mac

All Printed Marketing Materials 25% off!
Use Coupon Code SALE2009 when you checkout!

Hello

There have been so many new things coming out of United Professionals that even I get overwhelmed!

This month's first major announcement is the appointment of Grandmaster Diego Perez as Chairman of the Board to United Professionals. Mr. Perez has been a member of UP for 16 years. Mr. Perez and his wife Mary Beth, own Better Families Through Tae Kwon do with almost 900 students. In addition to his martial arts school they are about to open their second Charter School http://www.excelsiorcharter.com. They also find time to own and raise horses http://www.imperialandalusian.com He had a role in the movie, "Only The Strong" and did stunts in, "The Crew" with Burt Reynolds and "Transporter Two". He also produced a documentary on breast cancer that won awards at the Miami and New York film festivals. Mr. Perez is a favorite at UP instructor colleges and has been featured twice in MA Success Magazine.

He will bring his expertise and ability to get things done with a level of excellence to United Professionals. He will be instrumental in arranging local UP business boot camps and training weekends around country. He already filmed the new Class Management Drills For Skills videos that will be introduced in next month's consulting page. They will be available on the UP website as either a download or streaming video. The drills are appropriate for adults as well as kids and will add a very exciting new dimension to your curriculum. I am extremely proud to have him as part of the team. He has also expressed a desire to work closer with our clients in the United Kingdom.

You will also notice that United Professionals is redoing much of our website. We started two months ago with the SYSTEM DRIVEN section, adding more webinar recordings and video presentations.

To Recap what is new since November:

Autoresponder marketing for your website.
The Stick System - follow-up system for retention, referrals and testimonials.
The TEXT - Off-line marketing for On-line results.
Monthly business and instructor training events.
The MMA affiliate program with weekly video instruction and curriculum.
East West MMA apparel for increased retail sales - COMING soon... East West Combat Club apparel. YOU DO NOT need to change the name of your school to add these apparel and curriculum courses.
Corner Man - the most unique one-on-one consulting program in the industry.
Professional marketing and presentation folders.
Professionals educational inserts for the folders.
Children's Activity books for handouts at presentation tables, retail and handouts to kids visiting your school.
Retention cards for MIA students, Good Job notes and Birthday Cards.

You can find additional information on these on www.unitedprofessionals.com or by calling Kelly at 877-787-4542 ext 713 or Jeannie at ext 714

Greg Silva
President
United Professionals Inc.
------------------------------------------------------------------------------------------------------------------

March is Student Appreciation Month
This internal marketing program is two part.
SENDING GIFT CERTIFICATES TO STUDENTS AND PROSPECTS

$100 off any program that they either upgrade to or renew to before April 20th
A gift certificate for a friend. It gives the friend 2 free weeks and a uniform, plus a coupon for $50 off a program if they decide to continue lessons.
$20 to be used towards a school event, PNO, seminar or pro-shop item.

Idea is to promote upgrades, referrals and attendance to events and/or Pro-Shop sales.

NEXT STEP IS TO PROMOTE AN APPRECIATION DAY FOR STUDENTS AND FRIENDS TO TRY DIFFERENT CLASSES, HAVE A DEMONSTRATION AND ENJOY SOME REFRESHMENTS.

Please click here for letters and coupons

Cornerman Coaching Program

Good Morning Mr. Silva,

Just wanted to give you a heads up on what we have going on.

We joined the Cornerman Coaching program about a month ago.

We are in R.S. Mitchell's group.

When we joined Mr Mitchell, he was in Hawaii. We didn't expect to hear from him until he got back.

He ended up calling us the very next day from his home in Hawaii to begin the coaching.

After several conversations we decided to do something we never did before.

Leave the school to our black belt instructors to teach and run the school on thursday to drive the six hours to visit his school to see how he did things. That was this past thursday and friday.

We arrived at about 5:30pm to see the evening classes and after school program in full swing.

Five full classes, plus the after school kids plus an intro all going on at the same time.

Mr Mitchell then talked with us for the next couple of hours answering any and all questions we had.

The next (Friday) morning which is normally their "slow" day we met again.

This time Mr Mitchell had us to talk to Conrad his right hand man about marketing.

What we found out later was Conrad wasn't even supposed to be there at that time but Mr Mitchell pulled him in to talk to us.

Conrad then sat us down for the next 2-3 hours and explained some of their marketing programs again answering any and all questions we had.

Conrad knows marketing. He is one of the most knowledgeable people we have ever met at marketing a Martial Arts School.

It was good to know the things we are already doing right, the things we can improve on, and what new systems and programs to put in place now.

to be extemely profitable. Our goal is to fill every square inch of our school with programs running morning til' night.

We finished up with Mr & Mrs Mitchell and Conrad helping us to set a game plan as to where we want our business to go.

-from our parent and child playclasses in the am

-to our lunchtime karate classes

-to mma (new) and karate in the pm

-to a summer camp (new)

-to an afterschool program (new)

...and how to market every single one with multi-layer advertising within the school and out.

To say it was a worthwhile trip would be an understatement.

Anyone who is not in the coaching program really needs to get in it.

If you have anyone on the fence about doing the Corner Man coaching.

Please have them call us.

Have a terrific day!

Frank Annese
Annese Martial Arts
1160 Ohio Street
Waynesboro, VA 22980 540.943.8800

To learn more about the new Corner Man Program
Contact Bill Storm at 315-882-2769

GOT STAFF? We have a solution

"TALKING BUNNY" owned by Scott Aksamit is a company that I believe might have the best business model for helping schools with outgoing calls. This is an outsource service I know I will use in my school. I am confident this service will help increase my appointments and enrollments fairly easy, at little expense.

The company provides outgoing calls and would be responsible to call all the names, addresses and phone numbers that you supply them with. These have to be legitimate leads from events, parties, PNO, VIP parties, registration boxes, school talks etc. You can't just send him a phone book. They would follow our scripts, make appointments according to your schedule. With their available technology they can make a large number of calls all handled by a professional caller. You will provide the leads whether you are calling to remind kids that just attended a birthday party to come back on Saturday for the mass intro or calls to all your prospects about your FREE Community Event.

Campaigns can be changed monthly. This is just an example of possible campaigns.

January - Calls for your fitness program
February - Valentine Day two for one program
March - Martial Arts for concentration community event
April - Spring Camp
May - Summer Programs

Outgoing calls is a very proactive method of marketing and important in a slower economy. It's a necessity for you to make your new enrollment goals. Investment for service is $45 a week for up to 100 calls (they have other plans available.) When you consider what you pay an employee including taxes and insurance it's downright super affordable. It's like paying your employee 3 hours but getting an entire work week.

Call Scott Aksamit 720-281-8930 to get started this month.

Glow Weapons Class

I sent out an e-mail concerning a glow chuck seminar and the difficulty in getting products. Here are two great solutions. Easy revenue generating event. This is the great part of an organization like UP.

Greg Silva

From Doug Bertrand...

Mr. Bertrand says this company is great to work with.

Hey, I wanted to let you know that the month of March if you are hosting a Glow Weapons class, I'm going to do FREE custom printing on your Glow Weapons for you. Order anytime in March and let me know your school name and we will do a custom printed insert for your school. Basically what will happen is the glow sticks will glow through your logo! Just put in the order notes what you'd like printed on your inserts.

(Note: If you are not yet a registered school with us, you are only able to see retail pricing.) Sign up for a regular account on http://www.GlowWeapons.com and then send us an email to let us know to change your account to wholesale so that once you login you can see and buy at wholesale pricing. Thanks!

Derek Pearcy
http://www.GlowWeapons.com
Phone: 217-636-4354

---------------------------------------------------

Another Great Idea

Here is another solution - tape regular black foam nunchucks with white athletic tape - then you can spray paint them with solid or different color florescent spray paint. Turn off all the lights and turn on Black lights (radio shack or Spencer's - about $39/light) they glow in the dark and you have all the different colors that you painted. Can also do escrima sticks and bo staffs. The good thing about this - you always have them! We have been using the same ones for 15 years! Just had 40 kids do them last Friday!

Tell the kids to wear white socks and bring white mittens/gloves and they can also do their best karate - only the white will show up.

Mark Dumas
Martial Arts America
Premier Martial Arts
United Professionals Board of Director

-----------------------------------------------------------------------------------------------------------------------------------


These websites are designed to be a POWERFUL enhancement to your existing marketing efforts - VIP cards, Ad Cards, Local newspaper and Magazine advertising, Window Banners! NEW KRAV MAGA DESIGN JUST ADDED!!
















Contact Renee at 877.389.4085 for more information!

INCREDIBLE Success Story

Hello Renee,

I just wanted to send you a note to let you know that the web site is still producing results beyond what I expected.

This month of Feb so far, I have gotten six hits, four appointments and two signups from the site.

Thanks for your time and effort in putting the site up and for working with me.

I have had my site since Aug 2008 and it has been getting hits every month.

I had a previous site for a year and it did not get a single hit in the whole year and it was built and run by a well known organization and the investment was a whole lot more.

Thank you again,
Jonathan
PMA Dover, DE

GREAT Success Story

Mr. Silva,

The last email you sent out about the Testimonial on the website I have to really agree the quality of the service that Renee puts out. She really seems to be a nice lady and is patient when you do work with her. I have my own too. Since having my website up for about 3 weeks, I have already gotten a call for a booking for a karate birthday for February. I actually have two karate birthdays for this month. The lady who found my website seemed really excited and was impressed by the website. She googled me and said she typed Birthdays in my area and my website came up 1st or 2nd from the top. Anyway, Renee from my experience so far does knows her profession. Thanks for recommending her to me.

Respectfully,

Mark Kreuzman


	MARCH 2009, Issue 18