IN THE ISSUE
  Happy Mother's Day!  
  NEW! Click the above link to download Free Passes for Mom's to attend class with their kids.  
  May Marketing
Cinco de Mayo PNO Party
 
  Have a theme party parents night out.  Simply follow the Parent's Night Out outline included in the zip file.  Instead of pizza – serve some tacos from your local Del Taco or Taco Bell or chips and salsa.   Have some fun and decorate your school (local party supermarket) break a Piñata with a escrima stick or bo staff and have a 90 minute party.  Charge $15 per child and they can bring one friend for free.  Great retention and income generator.  Super way to add names and numbers to your prospect list!!

Download Complete Package
Cinco de Mayo Flyer, Instructions, Sign-up forms, Cinco de Mayo Party Games, Parent Reminders
 
  May Student Retention Tip  
  Mother's Day is Sunday, May 10th. A few days before Mother's Day why not keep a bucket of fresh Carnations at the door or reception desk to hand out to Moms and send kids home after class with a fresh flower to give their mother.  
  Class Management Videos  
  All NEW - Totally FREE to all UP Members!  
  BBE Worksheets & Poster  
  May now available  
  Numbers are In  
  March School Numbers now available  
  Upcoming UP Events  
  • Important Webinar, April 22nd
• Memphis, TN - May 8th
• Miami, FL - May 15th
• St. Louis, MO - June 6th
• Long Island, NY - June 12th
 
  No Staff? Need expert help contacting leads and setting appts?  
  Talking Bunny may be for you. Inexpensive, professionally trained callers.  
  Student Inspirational Emails  
  May Weekly Messages  
  Instructor Training Tips  
 

Important Instructor training with Roland Osborne, Aaron Reiss, Eddie Diaz and Master Diego Perez.  An entire month of instructor training material.  Great material for your accelerated instructor training program, leadership team or future instructor program.

 
 
The SILVA SOLUTION now available in paperback!
only $22.95 FREE Shipping
GET yours NOW!
volume pricing available!
All Printed Marketing Materials 25% off!
Use Coupon Code SALE2009 when you checkout!
 

Hello Team,

I have two great announcements in upgraded UP services for you. The first is the addition of UP TV in the class management section of our website. In the past clients either had to order a class management DVD or wait for a long download to view each months' Class Management Drills For Skills. (DVD's are still available) The Drills for Skills we present monthly are an important part of your daily classes, they tie into monthly stripe testing and they are designed to improve the skill level of your students. With the addition of UP TV you can watch these great teaching tools without downloading. This easy access will give you a great tool for instructor training.

I have also included a sample of our East West MMA videos. These videos are part of UP's East West MMA affiliate program. This program was designed for clients wishing to add MMA curriculum as a standalone program or something extra for your Masters or Combat Club programs. We also have a great line of MMA apparel to add to your pro-shop for extra income. The East West MMA affiliate program is already adding some great additional monthly income to several UP client's.

Second - UP member Joe Alexander has recently given me some amazing ideas on automating many of the UP Systems and tie them into the ASF software.

Today ASF finished the first project which is to automate the STICKY LETTER system. If you do 2-4-6 week calls the same report automates that too. The Sticky letters are the 4 letters you are to mail students 2-4-6 and 8 weeks following their enrollments. The letters are designed to build rapport, re-educate the student on the wonderful benefits of your school, create referrals and get testimonials.

The new report titled "Follow-up report" can be found by going to the Report Menu that is under "Miscellaneous".

We send our letters every Monday. Our receptionist simply puts in the dates for the week. Start date would be Monday and the end date the following Sunday. You then click 2 WEEKS and you get the students that should be getting the two week letter or the two week call. You can then print their labels or make the 2 week call. You then do the same for 4, 6 and 8 week mailings or calls.

We will be adding more features to help automate your systems in the near future.

Click here to learn more about the Sticky Letters

Greg Silva, President
United Professionals Inc.

 
     
 
Starting a Demo Team

A demo team can be a great asset especially in marketing. We have 3 things that can help you.  SUCCESS depends on having curriculum and a plan.

  • Curriculum - Most demo teams fail for the reason you are starting it. It seems like a good idea, right? You get everyone excited, make them buy uniforms, set a time and then you plan a few great workouts and don’t have a consistent program. After a few months some people show up and others don’t and it becomes a burden on you and the team members. So having a consistent curriculum with well planned workouts for the long term make it a ritual and a integral part of your school.
  • Retention - By having curriculum you can have graduations and give them certifications, stripes, etc. The demo team performs a minimum of 4 times a year at every graduation plus performances in between. This program now is a huge asset to your upgrade program. Our Competition team  gets awarded at each graduation.
  • Generate Income - This happens every time - "Well, I don’t want to charge for this", is the usual thinking. "It will  be just something we do every once in awhile and they already are on high paying programs," etc., etc. When they don’t pay for it they will loosely show up and you won't have much of a team. So the process we recommend is to select 20 students, do a sample class, set the vision of how good they will be and enroll them into the program. Most schools charge $399 to $599 per year. That is $12k in extra income. We usually include uniform and jacket.

Our competition team includes the trial process, enrollment scripts, tryout passes and an 18 month curriculum with 5 new forms and the workouts are awesome. They are combination of plyometrics, gymnastics, jump kicks and specialized forms. It is only $599 for the program and UP clients gets $100 off.

Let me know if you have any other questions or ideas I can help you with. I have helped start probably 75 demo teams across the world and most of them are still going strong and are a big asset to the school.

Roland Osborne

 
     
 
Upcoming UP Events

Very important events headed to your area!

  • Important FREE Webinar - April 22nd
    Taking advantage of high spring and summer enrollments and internal promotions - The next three months are HOT for new students and internal promotions

    Roland Osborne will cover exciting summer camp themes to make your school the place to be this summer, as well as taking advantage of new enrollments. Meeting will be held on Wednesday, April 22nd, at 9am PST, 10am MST, 11am CST and 12pm EST.

    Space is limited.
    Reserve your Webinar seat now at:
    https://www1.gotomeeting.com/register/850532825
  • Tennessee Power Weekend - Memphis, TN - May 8th & 9th
    Robbie Beards USA Karate
    Friday - Watch 2 Champion for Life Seminars and Mass Upgrades
    Saturday - 8-hour complete Instructor Certification and Training

    Featuring UP Corner Man coach Roland Osborne

    UP clients $99 single person or $599 for your staff.
    Call Jeannie 877-787-4542 ext 714
  • UP Client Black Belt Testing - Miami, FL - May 15th

    Please write to Greg Silva for requirements and an application.
  • UP Business Symposium - St. Louis, MO - June 6th
    Holiday Inn at the Airport
    10:00AM - 1:00PM

    . Implementing a solid budget and business plan
    . Establishing a unique, modern, safe and clean martial arts school
    and environment
    . Focus on a good marketing plan to actively recruit students
    . Keeping the students and family members happy
    . Plan on expanding to multiple locations
    . Class Management for successful teaching

    Free to Area UP clients - open to all schools.
    Non UP schools $99 per person
    Call Jeannie to register 877-787-4542 ext 714
  • Ultimate System Driven Event - Long Island, NY - June 12th thru 14th

    This event is an EVENT for your entire staff. A well run lean school should have a staff trained in all the systems, teaching, enrollments, retention, revenue generators and upgrades. We will give you two days of intensive training to make sure this happens.

    Friday 11:30AM to 5PM - Start with "Changing your community on black belt at a time" - get everyone to buy into the vision and then explain how we do it by building black belts from the inside out.

    SYSTEMS for creating a successful school...
    1. Physical layout
    2. Incoming calls
    3. Confirmation calls
    4. Prospect package
    5. Intro lessons
    6. Program presentation
    7. Overcoming objections
    Internal marketing events - how to market, what to do and how to convert these people to students. Outgoing calls that produce high attendance.
    White Belt Buddy Bash
    Birthday Parties
    VIP Parties
    Parents Night Out
    Saturday 11:30AM - 4:30PM

    Organizing a beginner class...
    Protocol
    Curriculum
    Age appropriate warm-ups (performance training)
    Line-up
    Run it out
    Using names
    Maintaining control
    Creed - re-enforce the creed
    Class format and planning
    Coaching
    Becoming an animated instructor
    Spotlight
    Highlight
    Using training aids to bring out the best in student
    Goal setting - and teaching format
    Mat chats
    What we did
    Ending Creed
    You gotta be here
    Prep zones
    Talking to parents
    The Crucial first 90 days...
    Attendance
    MIA calls
    MIA letters
    GJN
    Sticky Letters
    Leader for the day
    Recognizing good behavior
    Successful and meaningful stripe tests
    Powerful graduations
    Progress checks
    Cards, birthdays, anniversaries and Thank you notes
    Handling "I lost my interest"
    Masterfully designed upgrade programs...
    Opportunities to upgrade
    Upgrade presentation
    Dividing the expiration list
    ABC students
    The benefit driven school
    Opportunities to teach benefits
    Identifying benefits
    Teaching benefits
    Experiencing benefits
    Sunday 9AM - 12 Noon - Business Boot Camp

    Closest Airport is McCarther - Islip Long Island

    Hotels

    Hampton Inn @ $199 per night - (631) 732-7300 www.hamptoninn.com

    Residence Inn @ $179 per night - (631) 475-9500 www.marriot.com

    Crowne Plaza @ $119 per night - (631)758-2900 www.crowneplaza.com

    Event Location THEODOROU MARTIAL ARTS 1245 MIDDLE COUNTRY RD., SELDEN , NY, 11784

    Call Jeannie to Register 877-787-4542 ext 714 $299 per person or your entire staff for $995

 

 
     
 
No Staff? Need expert help contacting leads and setting appts?

“TALKING BUNNY” owned by Scott Aksamit is a company that I believe might have the best business model for helping schools with outgoing calls. This is an outsource service I know I will use in my school. I am confident this service will help increase my appointments and enrollments fairly easy, at little expense.

The company provides outgoing calls and would be responsible to call all the names, addresses and phone numbers that you supply them with. These have to be legitimate leads from events, parties, PNO, VIP parties, registration boxes, school talks etc. You can’t just send him a phone book. They would follow our scripts, make appointments according to your schedule. With their available technology they can make a large number of calls all handled by a professional caller. You will provide the leads whether you are calling to remind kids that just attended a birthday party to come back on Saturday for the mass intro or calls to all your prospects about your FREE Community Event.

Campaigns can be changed monthly. This is just an example of possible campaigns.

April – Spring Camp
May – Summer Programs
June & July - Back to School Programs
Outgoing calls is a very proactive method of marketing and important in a slower economy. It’s a necessity for you to make your new enrollment goals. Investment for service is $45 a week for up to 100 calls (they have other plans available.) When you consider what you pay an employee including taxes and insurance it’s downright super affordable. It’s like paying your employee 3 hours but getting an entire work week.

Call Scott Aksamit 720-281-8930 to get started this month.
 
AWESOME NEWS

Hello Mr. Silva,

I just wanted let you know what a terrific time my staff, my wife and I had at your instructors college in Mass. I know you are aware of our situation, because of it we were wondering if it was a good time financially to attend. Obviously we chose to go, thank God we did! It was the best business decision we could have ever made. Before attending, because of the way business was going, my wife and I were getting really burned out. It makes us feel great hearing what a difference we are making in our students lives but when you come home and are having a hard time paying your bills, you start to wonder if it's worth it. Since the college we have a newfound motivation, tons of information to implement and we're both on the same page with all of these ideas. In the past we would always disagree (and that's putting it nicely...LOL) on topics and eventually after lots of "discussing" get nothing done, now after hearing you, Mr. Storm and Mr. Fournier speak we are agreeing on everything and just focusing on making them happen. Since returning my staff has been teaching their best classes ever, instead of just leading the classes they are becoming terrific "instructors". You hit the nail on the head when you said we had a breakthrough, we are ready to take the next step! My heart races every time I think about it, but I am looking ahead "beginning with the end in mind", no matter how many times I've heard that I really didn't understand what it meant until last weekend. I also can't thank you enough for the offer you made of coming to our school in June, we know how precious your time is and it means the world to us, thank you very much. We would like to call to speak with you this week if possible, I was thinking Thursday morning around 11am EST if it is ok with you? I'm not sure if I can, but can you also e-mail me the requirements for next month's black belt testing in Florida, I am 5th degree going for 6th .

Thank you for all you do and for making a difference in our school.

We look forward to speaking with you!

Vinny Stasi & Joanne Stasi
Vinjo's Karate

MAKING A DIFFERENCE

Dear Mr. Butts:

First of all, I will say this. I had no idea any of this was going to happen for me while in your employment. I have come to just roll with it, no matter what we do because it is for my benefit. It may not always feel like that to me at the time, but while I'm in the midst of it, I realize how it is my personal benefit and I thank you for that.

As I was sitting there in training session after training session and learning the names of the speakers and what their backgrounds were, I began to realize that I was in the presence of great men and women. They are the top performers, the top in their fields and the top of their profession and the top earners of their business. To hear you talk about Mr. Silva and the other men and women who gave up their time out of respect for Master Silva says a lot. To hear you talk about the man as your mentor and someone you have modeled your business and time and resources after says a whole lot about Mr. Silva and yourself. I was so impressed with everyone, at their humbleness, at their willingness to share their success and do it so freely.

There were so many life lessons learned in addition to the training. I learned a little bit more about the man who employed me, who has invested in me, and about what you mean to the other people who work for you, and to others in your profession. I was amazed to be in the presence of men and women who have been very successful and yet are still so humble and serving. I was so impressed by Mr. Shur who stopped in the middle of his speech flow in order to give me his own water! I am so thankful to have been a part of that. I was reminded of a scripture because I realized I was in the presence of great men and women last weekend, it is Proverbs 18:16 KJV A man's gift maketh room for him, and bringeth him before great men.

I had to go and shake as many hands as I could and thank them for giving up their time to come and train me, to pour into and share with me because they didn't have to BUT they believe so strongly in what they are doing. They want their belief in martial arts and how it helps kids and people become better people to become a stronger message and they truly want to build people up. That means something to me.

You know, after my first encounter with the men from United Professionals I thought, "What am I doing in here, I am not going to own a school or run a school or be in martial arts," but after this training, I thought, why not? Why couldn't I. You can't limit yourself. They are all a fantastic group of people and your admiration and appreciation of what they have meant to you was evident. Their life and philosophies have changed your life and your life has changed our lives. Now, don't let all the training in me go to waste

I am also so grateful. You validate us and encourage us and open our eyes to possibilities. Does it benefit you to do that? Yes, but I don't think you do it just to "grow" your business (although that doesn't hurt); you do it because you enjoy building up people and bringing out the best in them. You are in the people business first regardless of the dollar value you would ever collect from people. Keep up the good work Mr. Butts. I did tell God how thankful I was, I believe He heard my prayer. You see, there are some things you can do for yourself to take your business and your personal goals to the next level, but there are some things only God can do for you and you have nothing to do with it. I asked God for those things for you, the ones you have nothing to do with, the things only He can do - those are the miracles in life, the mercy and the grace. I have shared with you in several emails what I learned from them, are we going to implement some of their marketing strategies?

God Bless,
LISA M. CHIA

 
United Professionals, Inc. - Martial Arts Instructor Training
A Martial Arts School Management, Consulting & Tuition Billing Company
5030 Champion Blvd. G6-213, Boca Raton, FL 33496 USA / Tel: 877.787.4542 (Toll Free U.S. & Canada)
Check out some completed sites: www.eastwestmma.com, www.tgkarate.com, www.longviewkungfu.com, www.rivertonkarate.com, www.mma4mesa.com, www.eastwestcombatclub.com, www.bostonacademyofmartialarts.com, www.dtkarate.com, www.trainerselitemma.com, www.lifesystemsmartialarts.com, www.austinfitnessmartialarts.com, www.doverkarate.com, www.mmaderry.com, www.tristatekarate1.com, www.americasultimatema.com, www.elitemafortcollins.com, www.umaaportland.com, www.longislandamericankarate.com, www.everettmartialarts.com, www.karate-zone.com, www.usisd.net, www.normankarate.com, www.dynamicmartialartsacademy.com, www.topgunkarate.com, www.kennedysima.com, www.shinjitsu.com, www.silentthunderny.com, www.circleofoneny.com, www.ultimatekaratemarietta.com, www.ultimatemartialartsny.com, www.pmamarlborough.com, www.reddragonviaverde.com, www.masterymma.com, www.mariposamartialarts.com, www.annesemartialarts.com, www.elitekaratect.com, www.themartialartist.com, www.newtowntkd.com, www.indianapolismartialarts.com, www.byrdsmartialarts.com, www.pnwkaratecenter.com, www.elitema.info, www.eastwestmixedmartialarts.com, www.delgadokarate.com, www.kicks4all.com, www.destolfos.com, www.epkarate.com, www.karatememphis.com, www.mma4baltimore.com, www.mma4madisonville.com, www.nampamartialarts.com, www.vinceskarate.com, www.mma4memphis.com, www.karate4columbia.com, www.sacramentokarate.com, www.mma4sacramento.com, www.ewmavancouver.com, www.amaikarate.com, www.baranskenpo.com, www.redmountainstables.com, www.vinjoskarate.com, www.claytonskarate.net, www.acekarate.com, www.teamfusionmma.com, www.mmacolorado.com, www.kravmagacentennial.com, www.unitedacademy.com, www.rdkchinohills.com, www.reddragonglendora.com, www.reddragonlaverne.com, www.ansoniatkd.com, www.pmaoakridge.com, www.pmamesa.com, www.tauntonmartialarts.com, www.tauntonmma.com, www.kimlingsacademy.com, www.covinakarate.com, www.lykesmartialarts.com, www.saffordkarate.com, www.kiotobjj.com, www.dynastytkd.com, www.martialarts4fun.com, www.mma4fun.com, www.rockawaykarate.com, www.taekwondofamily.com, www.reddragonhaciendaheights.com, www.marlboroughmartialarts.net, www.strikezonemartialarts.com, www.strikezone4mma.com, www.mma4selden.com, www.smyrnakarate.com, www.idahosuperkicks.com, www.star-tkd.com, www.imperialmartialarts.com, www.resolutemartialarts.com, www.wolfpackmma.com, www.agriskenpokarate.com, plus MANY more.