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Marketing Tip
An easy way to make a cold call a warm call is to mail a letter to all neighbors of a new or existing student. I call this proximity marketing.
When the follow up call is made you can name drop and say “Your neighbor __________ starting training with us this week, etc.”
The neighbors’ names and addresses can be found online under the real property page of the county website in most cases or can be found using the Dickman’s criss cross directory.
Greg Silva |
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All Printed Marketing Materials 25% off!
Use Coupon Code SALE2009 when you checkout! |
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Karate for Christmas – and why it doesn’t work
I have often been told from clients they were discouraged with the results of a KARATE FOR THE HOLIDAYS promotion. The truth is there is a major flaw advertising this. Parents may see the flyer or the ad but if their child hasn’t ASKED FOR MARTIAL ARTS LESSONS there is very little probability that a parent will purchase that. Parents tend to buy what kids put down on their list for Santa. I’m really not trying to be sarcastic, but I doubt if kids really write to Santa asking for more confidence or self-discipline. I remember one year when my daughter was about 11 and my son was 8. I bought my son a bike and was lost on what to get my daughter. So I decided to surprise her with a tennis racket and tennis lessons. To say that gift opening at the Silva’s that year was a little down doesn’t even come close to it. Although my son enjoyed it. A tennis racket and a piece of paper didn’t cut it compared to her brothers bike.
Solution – we need to get kids to ASK for Martial Arts For Christmas. You can do that by having some very fun events in December (early) and have all students invite friends. Have a fun class and then show the kids the MARTIAL ARTS FOR CHRISTMAS GIFT PACKAGE. Maybe demonstrate how to use some of the items. It might include MMA cloves, hand target, a glow in the dark nunchacku, rubber chucks, DVD of a kids martial arts movie (this way they can put on their t-shirt, grab their nunchacku’s and do the stuff to the DVD), poster for their room, super cool t-shirt or hoodie, PNO party pass, removable tattoo and 4 weeks of lessons. These are just some of my thoughts, your package can be developed along with the things you do. Hand out flyers to the guests – “Mom and Dad I want Martial Arts for Christmas.” On the flyer include the gift package and of course all the great life skills and well as the physical benefits.
Write me back with some cool ideas for a gift package.
Greg Silva
PS – I know a lot of you don’t like the ad in the downloads for Christmas, “Don’t Worry” but the ad does work because it solves a dads' problem. Dad is busy and it’s Christmas eve - what do I do? When I had my school in Connecticut and Florida I was always open Christmas eve and sold lots of gift certificates and supplies to dads that didn’t pre-plan their shopping.
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Complete Christmas PNO Event Package
Package comes complete with all new professionally designed marketing materials for the 2009 Holiday Season with plenty of room to add your logo, telephone number and website url. Here's what you get:
Christmas Party Flyer in PUB and JPG formats to advertise your event.
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Christmas Gift Certificates in PUB and JPG formats.
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Christmas Gift Certificate Flyers in PUB and JPG formats to advertise your gift certificates.
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Gift Certificate Log to track your gift certificates and follow-up with purchasers and recipients.
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Chinese Gift Exchange Game with Complete Instructions.
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Several Christmas Themed Relay Race Games with Instructions.
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ALL UP Events for the Remainder of 2009 are FREE to UP Members!!!
ON THE MAT TRAINING
United Professionals Certified Educational and Training Events
December 12 - Brian Wethington- Tampa
Our new ultimate system training seminars are a hit! We have compacted two days of Instructor Certification and Program Director Certification into one very powerful one day event!
Our new combination of video presentation, classroom, lecture and on the mat practice will empower you with the information you need to make a huge difference.
• We will cover the 25 classroom mechanics for dynamic classes
• Presentation & Speaking Skills for a Charismatic Instructor
• Teaching for Retention
• Class Management
• Information and Phone Procedures
• Introductory Classes
• The Critical First 60 Days Plan
• Course Presentations
• Overcoming Objections
• Necessary Marketing for Growth
Add to this that the event is only one day and you will save more because you won’t need hotel rooms for your staff.
Contact Jeannie at 877-787-4542 ext. 714 for registration.
Greg Silva
President
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HOLIDAY TIPS
- Holiday Hours — recommended closing Dec. 24—27th and January 1st
- Plan your Dec. 31st Sleepover now. Also Dec 28th—30 is a great time to conduct a day camp.
- Present staff with Holiday bonus money by the 11th.
- Treat the staff to an upscale holiday dinner. Be sure to invite their spouses.
- Be diligent tracking attendance as students who miss extensive time can be difficult to get back in class come January.
- Begin January marketing immediately following Christmas. Many schools are doing the Combat Fitness program. We have some great videos to help you with this.
- Have an after holiday sale to reduce extra inventory that may be left over the first week of January.
- Be sure to hand out at least 5 VIP passes to each student in order for them to give them to friends as holiday gifts. See free downloads.
- Present a small token of appreciation to stores that display your registration boxes.
- Be sure to send your vendors, printers and associates a Holiday Card or small gift of appreciation.
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» Martial Arts Websites «
Only $79 mo/ No Set-up Fees (UP Members ONLY) - Absolutely No Hidden Costs
Includes Email - Site Traffic Statistics - Optimized for Search Engines! - Lead Collector on Every Page - Professionally Written Copy included!
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In the first month we went from literally being last to first or second on Google's generic search for martial arts, mma, and karate, in our area. We have had 6 new lesson submission forms and enrolled 3 of them thus far. Out of the 3 we did enroll they brought 2 friends that joined as well. So far 5 new students directly from the website. Way above any expectations that I had!!!!!! Marco Ovalle, Circle of One, NY |
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I have had a website with Renee for several months now. I have had tons of leads call in on a weekly basis from this site. Over the last couple of months I have people calling in every week for Birthday parties. In fact I received another Birthday party request from the website today. I do no advertising for the birthday parties other than the website, and I have been hosting Birthday parties almost every Saturday. Renee does an outstanding job. The proof is in the results. These websites work! Bryce Norton, Riverton Martial Arts |
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Hello Renee
- I just wanted to send you a note to let you know that the web site is still producing results beyond what I expected.
This month of Feb so far, I have gotten six hits, four appointments and two signups from the site.
Thanks for your time and effort in putting the site up and for working with me.
I have had my site since Aug 2008 and it has been getting hits every month.
I had a previous site for a year and it did not get a single hit in the whole year and it was built and run by a well known organization and the investment was a whole lot more.
Thank you again,
Jonathan Stewart -
PMA Dover, DE |
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Hello Mr. Silva,
I wanted to touch base with you, and let you know how things are going. September is usually our most productive month, and this one is no exception. So far, we have 17 new students enrolled, and the hits just keep on coming. Just this afternoon, as I was about to start teaching, two parents called, within 4 minutes of each other, to inquire as to whether they could bring in their 4 yr. olds for introductory classes today. Both of these parents had found out about us from our website today. We signed two new students today, from the website. In the past 3-4 weeks, 75-80% of our prospects first viewed our website, before calling us.
More people than ever before are interested in booking Birthday parties with us, after viewing the information presented on the site. The response we're getting is unbelievable!
- Wanda White - Boston Academy of Martial Arts |
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Mr. Silva,
I am so pleased with my new website that I thought it deserved it's own testimonial.
I wanted to let you know what a fantastic job Renee Helton has done for me on my
new school website. But now let me tell you what my site created by
Renee has done. My site that Renee built site had been up for just 2 1/2 days and
I already have 4 prospects in the aweber system receiving the auto responder letters and
signed up 2 students from the new website. I thought that I knew what I was doing but
Renee is the pro. Do yourself a HUGE FAVOR
and sign up for one of Renee's sites. I have tried the cheap way, didn't work, I have tried
the expensive way, didn't work too well, I spent countless hours working my old site for
over 2 years before it finally paid off decently. Please tell all UP clients not to spend the
ungodly amount of time that I spent to gain just decent results in my area, take the shortcut
to an incredible martial arts school website and sign up with Renee...SHE'S A BARGAIN!
Renee will patiently work with you but don't try to out think her, you do your job and let
Renee do hers, you'll be glad you did. Brian Wethington, Wesley Chapel Martial Arts |
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Contact Renee at 877.389.4085 (eSpyderWeb Design Group) for more information! |
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Success Story
Mr. and Mrs. Kuns,
Congratulations on the best week I have ever seen you do since joining the Corner Man program! Your stats are right on track. When I opened them up I literally said "WOW!" out loud. I am so proud of your accomplishment.
8 new enrollments
9 renewal/upgrades
Almost $20k in total contract amount.
Outstanding Work!
Imagine if you only did half of those type of numbers each week on a consistent basis and what that would add up to be. That is all it would take to reach your goals for your family and school.
I am excited to hear how and what you did to get those numbers. Can you send me an email so that I can share with Mr. Storm. I know he would love to hear about this type of success from you.
Iron Dragon Rocks!
Doug Bertrand
Corner Man
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Great Marketing Idea!
Great Idea from Corner Man client Jeff Jones. Since most cities ban SNIPE signs write them up as public service announcements and have students place them in their yards. Example –
Drive Slow
Kid Safe Zone
Sponsored by:
www.eastwestmma.com
480-471-6685
100 signs $100 www.yardsignwholesale.com |
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