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Register now!
June 13th and 14th
Baltimore Convention Center
Call Jeannie at 877-787-4542 ext. 714 for registration and rooms. |
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QUICK MARKETING TIP! |
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Public schools let out soon.
During the end of year most elementary schools have Career Days. These are days business people get to talk to classrooms about their careers.
Call all the elementary schools in your area and get on the guest list. During your presentation show the kids what you do with a mini ABC's Of Success presentation.
I have found the a great way to get information distributed even when the school system says no. |
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DID YOU SAY FLAG? |
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Wow a marketing idea to get students and show your patriotism at the same time. Buy about 500-1000 or if you are one of those over achievers 2000 American flags. I found a great place at http://www.cvsflags.com/stick.cfm that you can get them in lots of 144 for only $28 that is an incredible .20 cents a piece.
Well how do 2000 flags help with your marketing? Well now you take 2000 of your Ad cards, ones that have your summer program on one side and your 2 week trial offer on the other side. Punch two holes down one side, feed the stick on the flag through the holes and you and your team go out the night before “Memorial Day” and place them in the front yard of 2000 homes of your future students. Wow, now that is cost effective marketing. Just like with any marketing plan, it is only as easy as you want it to be. Remember any questions on this or any thing else please give us a call at United Professionals 877-787-4542 ext 713 Kelly Fiori
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GREAT QUESTION |
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What do you do when your school begins to grow and students start asking and saying things like this; Class are getting pretty crowded, we are going to need more room, do you plan on expanding?
This is extremely common. It could happen when you have 6 students and grow to 10, or 100 and grow to 300. You will find these comments mostly from students who were there when the school was small because that is what they are used to.
When I moved to Florida from Connecticut I was used to teaching 70 kids per class in Connecticut. As my new school in Florida grew I had comments like this from parents when I had as little as 75 total students. I had to assure customers / students that I was completely prepared to handle large classes. In fact I would tell them of my excitement that the school was growing because classes had more energy, the kids were having more fun and there were more students to motivate and help the student body excel. I also constantly share my vision with students and parents especially during testing and graduation. They completely understand my mission to help as many people as possible benefit from martial arts training. They understand my commitment to improving our community through the values and life skills taught at our school. They know I want to make a big impact. They also thoroughly understand my dedication to quality students and personal attention.
I am also ready at any time to make adjustments in my schedule to make sure certain classes do not get over crowded. I also break down my graduation to several small graduations to give the school a smaller more intimate feeling even though we are growing.
So after all that, it’s sharing your vision and making sure you maximize time, schedule and floor space.
Greg Silva
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NEW ENGLAND OPEN |
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This past weekend in Warwick Rhode Island was the first official event for the Premier Martial Arts National Sport Karate Team. The team consists of Jackson Rudolph, (10 years old), Kyle Montagna (15 years old), and Ricky Morris (11 years old). The boys looked great in their Premier uniforms and did an awesome job in their respective divisions. Jackson and Ricky are taking it to their division cleaning up in all areas going 1st and 2nd. Kyle is also doing well placing in the top four. Kyle has a lot of adversity to overcome besides age and experience working against him he is also battling politics to a much larger degree in his divisions. But Kyle has continued to do well and place among the top despite being the underdog. I have no doubt in my mind that Kyle will continue to be a top contender and the guy to beat as the year progresses.
Our next official event will be the New England Open in Marlborough, Mass. May 30-31. Kyle, Ricky will also be going to the Quebec Open in a few weeks where I know they will once again represent Premier well. I have posted some videos from this past weekend of the boys competing. All of the boys have expressed their sincerest gratitude in you giving them the chance to represent such an amazing company while doing what they love and competing as and among the countries best Martial Artists.
Lauren Kearney
Premier Tournament Coach
http://www.youtube.com/PMASport |
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"It is not what we read, but what we remember that makes us learned. It is
not what we intend but what we do that makes us useful. And, it is not a few
faint wishes but a lifelong struggle that makes us valiant."
Henry Ward Beecher - 1813-1887, American Preacher, Orator, Writer
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We are gearing up for the 2008 UP Super Event
This year's event is a
certified Curriculum College. We just completed the 2008 Performance
College in Mesa last week. I thought a Curriculum College theme would most
benefit all schools financially.
When your staff and leadership members learn new exciting ideas, concepts,
drills, forms and moves, that energy and enthusiasm goes right back to your
school and to your students. SUMMER is the most important time of year
for a Super Charge Boost. Summer is all about retention, we also have
concerns about student motivation, renewals and upgrades. What better way
to instill a natural peak of excitement than learning and adding something
new? We are giving you an incredible opportunity to create team spirit,
add to your customer service and a way to massively upgrade students at the
same time.
United Professionals has built a program that has classes for everyone, MMA,
extreme martial arts, self-protection, weapons defense, sport karate
fighting, Kickboxing, BJJ and more.
For starters meet and train with Felice Herrig. She is a 2005 and 2006 IKF
North American Tournament Champion. She is also a 2006 and 2007 W.A.K.O.
U.S. Tournament Champion, but is no stranger to the TV cameras. In 2007
Felice appeared on the Oxygen Channel's reality tv show 'Fight Girls' where
she earned a trip to Thailand to take on a champion Thai fighter and won.
Currently Felice holds a spot on the St. Louis Enforcers team in Chuck
Norris' World Combat League.
Check out her Thai fight: http://www.youtube.com/watch?v=xmQo67ePRUw
 Okay if having your team train with Felice won't bring enough excitement
wait until your students and instructors sharpen their forms skills with
Matt Mullins Check out this video and share it with your team
http://www.youtube.com/watch?v=_ns8PHWISQk
Remember the concept of the Super Event is to attend with your staff,
leadership members as well as your students. Imagine everyone going back
and saying we trained with Matt Mullins from the America's Got Talent TV
show. Matt Mullins is best known for his great skills in the martial arts
field. He is well known for his great moves on the mat, and his leadership
qualities off the mat. He has been to many competions all over the world,
but is most known for being on the MTV show The Final Fu.
Got Students - that want to get real?
One of the most knowledgeable
instructors in reality self protection is Jeff Jimmo. Having bounced in
bars and nightclubs for nearly a decade, Jeff became an empiricist in real
world combat. Now having moved on, Jeff continues to train diligently under
a host of talented instructors, including Scott Shields (submission
wrestling, BJJ, Thai boxing), Joe Hurst (BJJ), Dick Harrell (Thai boxing),
Matt Mescan (judo), and Lawrence Chapman (boxing).
Jeff is also certified under Eric Paulson in Combat Submission Wrestling,
and he has also worked with local law enforcement agencies, most recently
with the defensive tactics instructors at the State Highway Patrol Training
Academy in Raleigh. Jeff brings his unique synthesis of formal martial arts
training and real world experience.
Not only is he talented he is a great guy to work with. He is witty, fun,
educated and willing to help everyone get the most out if his presentation.
ERNIE KIRK - Another REAL DEAL
Ernie Kirk is a former school teacher who has been training in the Martial
Arts for over 20 years. He is a Fourth Degree Black Belt in Tae Kwon Do and
Hapkido, a Black Belt in Krav Maga and Goju-Kai and holds advanced brown
Belts in both Judo and Aikido. Besides having Kickboxed for 15 years, he is
also experienced with knife defenses and attacks, the kuboton and restraint
and control techniques as used by various police departments. Ernie Kirk is
a Certified Contact Weapon Defense and Control Instructor. Having worked
security at nightclubs for ten years, along with training and instructing
police officers, Mr. Kirk knows the most effective self-defense techniques
to use in real-life situations.
Mr. Kirk has demonstrated defensive tactics, weapon defenses and weapon
retention for Law Enforcement Officers at the DTOA (Delaware Tactical
Officers Association) Conference October 2006. The DTOA Officer Survival and
SWAT Conference included Law Enforcement and Military personnel from PA, MD,
DE, NJ and NY. He has instructed US Army Rangers in advanced defensive
tactics which included knife defenses, multiple attackers, empty hand to
weapon transitions, tactical ground fighting and restraint and control
techniques. He has also provided instruction in advanced defensive tactics,
restraint & control, weapon retention, multiple attackers, weapon defenses,
adrenal response training to various Law Enforcement agencies including
Tactical Response Units as well as the Federal Air Marshal Service. He has
instructed HRSO (High Risk Security Operators) in CQC (Close Quartered
Combatives). Some of the departments he has trained have been Delaware State
Police, ChiChester SWAT, West Chester SWAT
Delaware Warrants Unit, US Probation and Pretrial Services Units, US Army
111th 56th (SBCT).
An event like this wouldn't be the same without Roland Osborne.
Sensei Roland Osborne is a 5th degree Black Belt Red Dragon Karate, 1st
degree Black Belt Judo Proficient in: Karate, Judo, Aikido, Self Defense,
Sport Karate, Kobudo (weaponry) Specializing in: Tournament competition
training, personal development and life skills, special weapon forms and
open forms choreography, plyometrics for martial arts, over 150
International, national, and regional tournaments.
• Host Discovery Channel Worldwide TV Series "Go Warrior"
• Featured in over 30 worldwide magazines (Elle, Men's Health, FHM etc.)
• Featured On Fox's Best Dam Sports Show for Black Belt TV
• Featured, Produced, Directed Over 75 martial arts instructional DVD's 2004
• Discovery Channel International spokesman/host for game shows, talk shows,
radio interviews and news/press conferences in over 10 countries.
Need to add some exciting drills and expertise to your kick boxing program?
How about just adding some new combinations to excite your warms up and
drills for skills? United Professionals client Terry 'SUPER T" Gay could
be one of the best kept secrets as far as instructor talent. Terry's back
ground includes:
• 8th Degree Black Belt
• 35+ Years Martial Arts Experience
• P.A.K.A. Kickboxing Champion
• Certified Cage Combat MMA Referee
• ISCF Certified MMA Referee
• ISCF Certified MMA Judge
• International Hall of Fame Member
Check some of his career highlight out here -
http://www.youtube.com/watch?v=XhvErBB2Ajs&feature=related
UP Board Of Director Carl Mascarenhas is always a favorite with his MMA
classes. However Carl now brings a new dimension to clients with the
formation of his Fight Asylum. In addition to being one of the top MMA
trainers on the East Coast Carl is now promoting MMA events allowing new
fighters a venue to get started and have the opportunity to get noticed
nationwide.
John Geyston has had a great career as a martial arts school owner. He has
had an even more powerful impact as a trainer. You may know John from UP
events and as a former UP consultant. However you might have bypassed his
credentials as an expert instructor.
• Founder and Master Instructor of the Progressive Kenpo-Jitsu Karate System
and Progressive Martial Art Concepts.
• Two time Nationally recognized Instructor of the Year
• Nationally rated Black Belt Competitor of the Year Precipitant of NKA School
of the Year
• Host of bi-monthly television show
• Producer and Host of the PKJI video training series.
• Host of nationally distributed "Complete Fighter" video tape series.
• Seminar instructor and lecturer on the PKJI and Complete Fighter Series.
• Featured in Films "The Cutoff" and "Bad Day"
A Curriculum College wouldn't be complete without Master Perez. His energy,
enthusiasm and knowledge is second to none.
Grand Master Perez, an 8th degree black belt and has been practicing the
martial arts for over 35 years. He was honored as being the youngest person
in the USA to earn the rank of Master in the Jhoon Rhee System of Tae Kwon
Do. An undefeated Caribbean champion in Musical Forms and full contact
fighting, he has also appeared in many films and TV shows.
Master Perez is
a dynamic and dedicated instructor who has produced numerous State and
National Champions. He finds the champion on each of his students.
I will be sending you more clips and instructors soon. Please call Jeannie
to register for this amazing event. The cost is only $79.00 per person
making it extremely affordable for your entire team and students.
The Super Event will be held at The Baltimore Convention center in the
beautiful Inner Harbor area of Baltimore. There is something for everyone
to see and enjoy from the Baltimore Aquarium, historic ships, water sports,
shopping, great restaurants and night life.
June 13th and 14th
Baltimore Convention Center
Inner Harbor Baltimore, Maryland
Call Jeannie at 877-787-4542 ext 714 for registration and rooms. |
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MARTIAL ARTS WEBSITES
See completed sites: www.pmaredmountain.com, www.tgkarate.com, www.longviewkungfu.com or www.rivertonkarate.com, www.jgpma.com
United Professionals clients now have available to them low cost, highly effective website templates that will generate more interest in your business from a larger, diverse group of new customers.
Each website will be customizable in several ways. Here are a few examples:
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You choose the programs to be highlighted - We provide you with the website content for your programs! (Birthday Parties, Kid Safe Workshop, After School Program, Summer Programs, etc.) These pages will be designed to generate interest in the program which will produce LEADS and TELEPHONE CALLS! |
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A dynamic photo gallery and calendar of events will be included which you can modify yourself |
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Your site will be submitted to Google, Yahoo and MSN which account for 95% of all Internet traffic |
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You will have your own domain with traffic statistics AND 50 emails accounts! |
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These websites are designed to be a POWERFUL enhancement to your existing marketing efforts - VIP cards, Ad Cards, Local newspaper and Magazine advertising, Window Banners!
Below are examples of the current designs now available |
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Contact Renee at 877.389.4085 for more information! |
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| New Ad Campaign - Marketing Product Sale |
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United Professionals is introducing a new marketing campaign every two
months.  Our first is "Martial Arts Can Change Your Childs Life". It is
recommended you are consistent with your campaigns. Meaning the ad you run,
your ad cards, door hangers etc., all have a common theme. Our goal and yours
is to educate your community on the impact martial arts can have on their
families. These new AD Cards are great because the front is the ad and
the back further explains the benefits of training at your school. The
look is a little more hardcore however the image is still happy and young.
If you order products on the UP web site before May 15th type UPSALE in the
coupon and save 20% off your order. This is good for any type marketing
product.
 Check your inventory, you should always have mailers, VIP Cards, Ad Cards,
Business Cards and this time of year a good stock of Door Hangers to keep
your teens busy all summer.
COMING SOON
SAVE $$$$ on direct mail
United Professionals will be starting a direct mail service. We have
negotiated a great rates for printing, sorting addresses by demographics,
addressing and mailing. More details to come soon. |
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The Instructor College in Arizona was amazing!!!
Your students are incredible. I've never seen the student protocol run that
well, in fact this whole week ive been taking my students outside and re-educating them on what they should be doing when they come in. I love
teaching, students, instructors whoever, it's my passion. Lately I've been
doing more business things helping my friends and new UP clients get up to
speed on the biz systems, so that's been fun too.
UP is my passion, and I know I get carried away a lot in letting people know
how fortunate they are. I just want them all to know how lucky they are to
be a part of it, and never get to where they expect UP to do things for them,
but be grateful for what they do already. Too many people think they should
be held by the hand and wait for people to ask them if they need help. I
like knowing that if I have a question I can just ask! I am always grateful
for the help you, Mr. Van Over and the other UP members have done.
Thanks again,
Aaron Reis
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Hey Mr. Silva,
Just wanted to let all the other U.P. clients if they don’t have special guests come to their school, they’re missing out! Friday was our schools Black Belt Extravaganza…we rented out a local college theater. It holds 500 in the seats that are stadium style. We sold out the entire theater…We played that inspirational video in the beginning and it really set the pace of the event. In the back stage were our students who were coming on and off stage for demos. In the back stage area, no parents were allowed, so we had to be creative with things to do with the kids for 2 hours. So we hired a clown/magician, we had arts and crafts, we had a TV with cartoons and a TV that was playing the show on stage through a video camera. The event was a huge success!
But one of the highlights were the demos with our special guest Danny Ball who came in from the U.K. Danny was unbelievable… I had him in 3 different parts of the show and he just jumped right in! He signed autographs afterwards and the kids got a chance to meet a true international martial arts super star. It gave a different depth to our school since we pushed he was part of our own organization “Black Belt School International”. Plus we also had the President of BBSI U.K. Mr. Stewart Wilkes to a presentation to us. Parents were really impressed. The following Monday Danny did seminars at my school and they were awesome! His XMA forms seminar was most impressive, because he set the seminar up for school owners to continue the movements for future demos for their students. He left music behind as well. I have had many guests in my school over the years, but Danny is a true professional and understands the needs of the school owner. I highly recommend any school owner who has not had him in to call him. Feel free to call me as a reference or if anyone needs any ideas for their extravaganza ideas.
Yours in the arts,
Mike Donohue
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