We have all heard it said that inch by inch is a cinch but yard by yard can be very hard. In America we like things fast and we want them now. We have quick loss weight loss products, get big quick supplements, get rich quick schemes and a host of other things that set us up for failure and disappointment.
What does work however is a plan based on solid principles and a commitment to giving it y...our black belt best in everything you do. So today we are going to focus on getting 10% better. 10%? That’s all? You mean I don’t need to sign up 20 new members this month to be a winner? NO YOU DON’T. In class we teach our kids the three rules…. Have Fun, Do Your Best and Make a Little Bit of Improvement. That’s what I’m asking you to do.
So let’s look at marketing first. Let’s say that last week you spent two hours or 120 minutes marketing your school. This week I want you to set a goal to spend an extra 10% or 12 minutes marketing. What the heck can I do with 12 minutes you say? Glad you asked. How about having some fun! In 12 minutes I can create a contest between myself and one staff member, a spouse, a volunteer, etc. The challenge is to head out the door at the same time armed with VIP passes to see who can score an appointment in 12 minutes. If you’re a competitor this should be a blast. You have no time to think. All you have time to do is DO. You meet back in exactly 12 minutes to share some laughs and hopefully a victory. Even if you come home empty handed that’s ok. Just think what would happen if you did this for 12 minutes a day every day. Would you get some victories? You betcha!
Now let’s look at new member enrollment. If you signed up 10 last month to increase your results by 10% you only need to do 11 this month. Is this doable? Of course. The 12 minute contest above alone would get you there. Adding one birthday party this month would get you there, one promotional booth would do it, outgoing phone calls would do it, etc. You get the idea. Just adding one activity to your marketing plan for the month can make it happen.
The difference between the winner and the loser in any race is always a matter of inches, not yards. If you want to raise your hands in victory focus on the inches and not the yards.